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Directory: Business


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10 Formulas For Winning Products Every Time

Pam Renovato

Every one marketing on the Internet needs their own product that will earn them 100% of the profits. While you can easily buy the rights to different types of products that will allow you full ownership- it is more cost effective and more rewarding to create your own.

This is not difficult to do. The only real requirements for your product is that it serve a purpose and solve a problem. I am sure you have heard the advice "Just write what you know". That is good advice but may still leave you wondering where to begin. Here are a few quick formulas that will lead you in the right direction.

1. The Tips booklet. Everyone wants to learn to do something quicker, more efficiently, or in a way that will help them avoid all of the mistakes created before them.
Include 25 tips on a popular subject that will help them do just that. For instance: "25 Tips to _________"

2. The Spinoffs. If you have already created a product or have read a product that you thought left something out.
Create a spin off. For instance: Suppose you have purchased an ebook titled "Marketing your product with Search Engines" There are many other ways market yourself. Your product might become "Marketing your product with ezines"
or "Marketing your product with free ebooks".

3. The Q and A. For every subject out there is someone that needs to learn it. Compile the 25 most frequently asked questions and the answers to them. For instance: "Answers to the 25 most asked questions on web design".

4. The Interview. This is always a winner. Everyone wants to learn the secrets from someone who has already accomplished something that they wish to accomplish. Create a list of 10-20 questions regarding a certain topic. Then approach 5-10 people who are already successful in that arena. Publish their answers.

5. Creating Bundles. This is relatively easy. Suppose you have written a HTML authoring tutorial. Create a Java script authoring tutorial, package the two together and you now have a web authoring tutorial.

6. Bookmarks. We all have a great deal of bookmarks that we have collected. I have bookmarks ranging from automotive repair to recipes for pork chops. But many of my bookmarks consist of the same topic. Compile and organize your bookmarks in a way that makes sense -add your thoughts,
experiences, and opinions on the bookmark provided and you have a winning product!

7. The List. Simply create a list of resources for a much needed topic. Suppose you were looking for places to advertise your ezine. As there are many places to do so it would be much quicker to purchase a list already created.
Consider these products: "56 ways to accept credit cards with no merchant account" and "Ultimate Ezine Promotion Both products are simply lists of resources, but they sure did make my life easier!

8. The Newsletter. This is also a winner. Create a subscription that you sell access to. Decide on the frequency. Perhaps weekly or twice weekly. Then create a newsletter on a topic that either provides them with more knowledge of the subject or resources to help make their life easier pertaining to that subject.

9. Templates. These are the best. They certainly save both time and money. Especially if it is something that is time consuming or difficult to learn. Create templates that the user can customize to fit their own needs. For instance:
customizable web templates, ebook cover templates, fill in the blank sales letters or auto responder follow ups, Java scripts, and cgi-scripts.

10. Tutorial. Once again for every subject to be learned there is someone who needs to learn it. Create a tutorial teaching a task or process to someone. You could provide diagrams to help illustrate the process. You could create a screen cam of yourself performing the same task using Lotus Screen cam http://www.lotus.com/home.nsf/welcome/screencam

Or create a movie or talk someone through the process using RealProducer http://www.realnetworks.com/products/producer/index.html

With the thoughts in this article and the thoughts in your head, you now have everything you need to create your own products. You have everything you need to continue to create them. What comes next is up to you. I hope I have given you a good start.

Here are a few final thoughts. Some of the best products start from here:

Create products that you need and have not been created yet.

Study products created by others to stimulate ideas and improvements.

Write about your own experiences and how you have accomplished something.

Most importantly look inside yourself. There is a great product in everyone.

I wish you every success!

About the Author

Pam Renovato is the web master of The Free Advertising Network. You don't need Batman, Robin, or the E-riddler to solve this one! "While standing there in utter amazement-
Robin gives himself a virtual thwack on the head- turns to Batman and says......" Head the Batmobile here!
http://thefreeadnetwork.com


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