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TITLE: 11 Moments of Truth AUTHOR: Sandra Schrift CONTACT: sandra@schrift.com COPYRIGHT: Copyright2004 by Sandra Schrift. All rights reserved __________________________________________________________

11 Moments of Truth
(Adapted from the Scandinavian Airways System)

These moments come when a customer or client...

1. Hears someone else praise you or your work.

2. Likes your physical presentation (appearance, voice, and smile).

3. Is touched intellectually and emotionally by what you say.

4. Recognizes you as a model of who or what the person would like to become.

5. Hears that you care.

6. Thinks he/she will be challenged and get what he/she needs from you.

7. Knows that your fee is above their budget and feels you're worth it.

8. Experiences that you are consistently excellent technically.

9. Is sure that his/her success and well-being are your priority.

10. Is able to reach you effortlessly.

11. Can count on you to treat his/her organization with unique needs.

About the Author

Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to
"grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations.
To find out HOW TO MAKE IT AS A PROFESSIONAL SPEAKER, go to http://www.schrift.com/success_resources.htm Join my free bi-weekly Monday Morning Mindfulness ezine http://www.schrift.com/monday.htm