5 Starting Steps To Your Own Web Business By Jason Mann
Even if you are a savvy, experienced web business owner, a refresher of these starting points won't hurt.
Let's dive right in ...
1.) Register your own domain name and get your on a reliable web host.
Without your own www.yourdomain.com you're selling yourself and your potential customers short. There isn't *one single* reason you shouldn't have your own domain name and hosting.
You can get a perfectly reliable host for
.95 per month and registering a domain name for one year cost as little as .95.
No excuse not to have them.
2.) A line of products or serives *you control*
Affiliate programs are great and they can put serious money in your pocket over time. But the real golden goose is your own products or services.
When you have 100% control over the product you have increased leverage on how to employ it into your business.
3.) You must have the capability to accept credit cards.
If you're not taking the major credit cards you're losing
*loads* of business. I guarantee that. You should look into getting your own merchant account. I use a company called, Ecommerce Exchange. Their steller and have given me great service. Their rates are fair as well.
If you just can't go that route, you can also use a company like http://www.Ibill.com or http://www.WorldPay.com for International businesses.
4.) Sales copy that is PROVEN.
I was speaking with a friend of mine the other day and when I asked, "What is the number one thing you would say stops new business owners online from making serious money?" He replied, "Not having proven sales copy."
This coming from a man who in 1996 wrote a letter which resulted in selling 50,000 of his courses in under 9 months.
Tack that on to what he has sold since then and you have nearly 150,000 courses sold using the *exact*
same letter.
If your not using a proven letter, then you're not making the maximum amount of sales you could be making.
Creating a winning letter takes time, testing, time,
more testing, time, and even more testing. Key to that is finding a reliable and quick testing ground for your letters.
Which brings us to the finally tip ...
5.) Developing a database.
Developing your own "in house" mailing list of targeted prospects is without a doubt the fastest way to battle test a sales campaign.
Why?
Simple ... By building this database you accomplish two things:
1.) You build trust between you and the list members
2.) You build a direct line of testing which can be used to test letters, headlines, and get vital feedback in hours.
Have a new headline you want to test? Send out a
"mini-ad" using that headline and 3-5 lines of teaser and record the click-thru rate to the page you lead them to.
Have a bonus you want to test?
Add that bonus to the mini-ad and see how many people click compared to when you sent out the letter without it.
Test one thing at a time. If you change the headline, guarantee and the bonuses, then how do you know which one resulted in the increase of sales? You don't. Wasted time.
When you're offer is solid, you can send the entire list to completed sales letter on the web and watch your orders roll in. It really is that easy, *if* you do the leg work and test.
About the Author
Jason Mann is a profitability consultant who works with small and medium web business to increase their overall profit using easy to deploy, cost effective marketing strategies. Visit his web site at:
http://www.innersanctumeletter.com for more helpful information about web marketing.