I don't know about you, but I'm tired of wasting time putting out fires, when I should be more productive.

By putting out fires I mean correcting mistakes that shouldn't have occurred in the first place.

I recently began a campaign to get more traffic for a specific page promoting my mailing lists.

Fire # 1. There were a few complaints that the page was to plain.

How much this cost, I don't know, but I brought out the hose and put up a new page with graphics and a counter.

Fire # 2. I was trying to sell a product directly from a web page.

More time wasted and possible sales lost. The fact is I wasn't using the two-step method and I wasn't giving visitors enough information.

Out comes the hose again. This time I added a report explaining the importance of mailing lists.

With the report I was now using the two-step method. The report generated more leads and educated visitors to the benefits of mailing lists.

Smooth sailing now, right? Wrong!!!

Fire # 3 I received an email for someone who was looking for mailing lists, but didn't know me from a can of paint.

He let me know that he wouldn't buy anything from someone he didn't know, who didn't have any credentials.

My backs sore and I've got to pull that darned hose out again.

So what's my solution? I'm going to thank him for waking me up!! He did me two favors.

A. He made me realize I was losing sales because I didn't have a list of testimonials from satisfied customers posted.

B. He sparked this article which may help you from making some of my mistakes.

So now I've got a sore back from dragging out that hose.
I've wasted time and I'm sure lost sales.

But looking on the bright side, I've learned a lesson and hope-fully helped saved you from a sore back.

Wishing You Success

John Colanzi publishes the "Street Smart Marketing" Newsletter to subscribe mailto:ezmailer-subscribe@listbot.com
"Discover How to Increase Sales by 1700% of More With A Killer Headlines and a Killer Ad Campaign"
http://johncolanzi.com/killerad.html