If you want to lose weight you go on a diet – right? I would disagree with this statement.
It's not a surprise that many people in the western world are overweight. The abundance of convenience foods, labor saving devices and the cheap availability of private vehicle ownership has led us to lead a more overfed and sedentary life in the last fifty years.
Mirroring this growth in our waistlines has seen an explosion in the diet and fitness industry. The Diet and Fitness industry has been estimate in the US alone to be worth between 40 – 100 billion dollars per year. This in a nation considered having the highest percentages of overweight and obese people!
Can I ask a question here?
If we are getting fatter and the diet industry is getting bigger too, who exactly is losing all this weight? Doesn't it strike you as surprising that average human weight is increasing along with the size of the diet industry? It makes you wonder that maybe diets are part of the problem.
Successful diets certainly don't make economic sense to these big businesses, and that's what they are – big business. They have to make profits to keep in existence. Now if everyone lost weight and no one was longer overweight, who's going to pay for all those CEO's chauffeured Mercedes. I know I'm being a bit cynical, but the diet industry is making huge profits whilst essentially an under performing in helping people to lose weight.
My opinion is that far too much emphasis is placed on dieting, that is essentially reducing your calorie intake. We all know that the key to losing weight is to burn more calories than you consume. What I suggest is that you reduce your intake of calories by cutting out bad foods and eating better foods, but you also increase your calorie output by doing some exercise. You will find this a much better route to sustained weight loss.
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