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Successful websites extend their reach far and wide! They build links, connections, partnerships, or use whatever means they can to extend the reach of their sites. By extending their reach, these websites create greater exposure,
bringing in more targeted traffic, leads and sales.

You should do the same with your site. It will greatly increase the importance of your site - boosting name recognition and increasing your site's visibility.

Lets look at a real life comparison, ever build a large patio or outdoor deck onto your house and suddenly realize you have not only doubled the floor plan but you have also changed the very nature of the house itself. Or you build a gazebo or a guest house on your property... and suddenly you and your visitors have a different view or opinion of your property. In fact, you have expanded the reach of your property by building these extensions.

Think of your website in the same light - by building simple extensions you can change how your site is viewed and judged by others; resulting in many positive benefits. Little things that are so simple to do, yet it can have far reaching implications for your site. You can, in fact, extend the reach of your site to all corners of the globe.

Here are some of the best techniques for extending the reach of your site, some of these are very simple, some a little more complex:

Article WritingExtend the reach of your site by simply including your live links in the author's resource box at the end of your articles.
Simple and very easy to do - just try it!

Viral Desktop Applications
Old Fashion Link Building
Bookmarks
Make sure you have a bookmark link on all your pages.
You might also want to make a favicon - small logo that goes with your bookmarks. And subtly ask those who bookmark your site to place a shortcut on their desktops.

Ezine or Newsletter
Viral eBooks and Reports
Forum Posting
Off-line Advertisingt-shirts, caps, but try to resist the latest trend - putting URLs on body parts! Off-line exposure will greatly extend the reach of your site.

Burning CDs
RSS Feeds and BlogsThe original name for RSS stood for 'Rich Site Summary' - you make a summary of your website and syndicate it to all interested parties. Other webmasters will take your syndicated RSS feeds and place them on their sites. You create mini satellite sites of your content all over the web!

In addition, as your site expands and grows, other opportunities will present themselves... in traditional media such as TV, Radio and Print advertising. Starting an affiliate program for your site is another option you may want to consider. An affiliate program can greatly expand the reach of your site. So too, will starting mirror sites in different languages or countries.

As you can plainly see, there are countless ways to extend the reach of your site. However, just trying a few of these will boost your site's creditability and visibility, bringing in more targeted leads and traffic. So it's your move, don't just let your site sit there, start implementing some of what you're just read.

The whole world is waiting...

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Copyright © 2005 Titus Hoskins of Free Marketing Tools

This article may be freely distributed if this resource box stays attached.