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1. People will visit your web site to get the free valuable information.

2. Advertise your products or services in the e-book.

3. You will become known as an expert on the subject of the e-book.

4. Offer the e-book as a free bonus for purchasing one of your products or services.

5. Allow other people give away the e-book to increase visitors to your web site.

6. Gain new leads by having people sign up and give their contact information before they can download your e-book.

7. The word "FREE" is the most appealing word on the internet.

8. Conduct market research asking people to fill out a survey before getting the e-book.

9. Make money selling advertising space in the e-book.

10. Give away the e-book as a special gift to your current customers letting them know you appreciate their business.

11. Gain free advertising by submitting the e-book on freebie sites.

12. Make money selling the reprint rights to people who would like to sell the e-book.

13. You'll gain valuable referrals from people telling others about your e-book.

14. Make money cross promoting the e-book as a free bonus with other people's products or services.

15. Gain free publicity sending press releases announcing your ''Free E-book Giveaway.''

16. Increase subscribers to your e-zine by giving away the e-book as an incentive to subscribe.

17. Give away the e-book to people that join your affiliate program.

18. The biggest reason you should write an e-book and then give it away for free: you'll feel good helping people improve their lives.

About the author:

Wesley Atkins is the owner of http://www.reviewbooth.com/ - containing numerous web site marketing tips, articles, and reviews of marketing tools and software.