First, get a good domain name for under . Make sure your domain name is plain and simple, at least for your main site. No hyphens or names that are hard to remember. Most people like simple domain names. Then optimize your pages and run an HTML check on them to make sure syntax is correct. You can use NetMechanic for that or ACEHTML that has it own Internet syntax checker.
Add good, renewable content via RSS. Here's an example page that uses RSS to keep its content fresh: themoneyreport.net By keeping your site's content changing on a daily basis, Google will visit and index it more often, including sub-pages. If you are going to use RSS, be sure to use .PHP and no Java Script inclusions. The search engines don't seem to read the java script-based content. PHP inclusions are best.
Next here's a list of what you do to get started:
Put website URL on all printed materials Multiple domain names covering common variations of business name and type of service or product the business sells.
Add URL to email and newsgroup signatures Put URL on business uniforms Give promotional items with the website URL Put URL in all business press releases Put URL on company vehicles Regularly add good content to a website Add a discussion forum Submit website to the major search engines Use pay-per-click search engines to get keyword targeted traffic Put coupons on website Link exchange with complementary websites Add interactive features to your website, such as online surveys Invest in traffic monitoring software to help study where traffic is coming from.
Submit written reviews of your website to print media such as magazines Include URL in any classified advertising This should help you with basic website promotion. There are many more things you can do.
About the author:
Mario Giordani has been marketing online since 1993. He provides a A FREE Report that answers the question: How do I get more traffic and make more sales? http://milliondollardays.com