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Marketing on the internet can be a costly procedure, especially if you are trying to reach a very targeted audience. A great way to drive targeted traffic to your website is by writing articles. Writing articles does not cost anything; only effort.

Here are some of the benefits you can gain from writing articles:

Name branding

By writing articles, your website's name will automatically become better known. The expertise incorporated into your articles will be associated with your website and this will establish your site on the internet. By submitting your articles to sites such as ezinearticles.com and goarticles.com, hundreds of webmasters will publish your article on their site or in their ezine. Whenever your website's name is typed into a search engine, hundreds of pages will come up with your articles, with your link back to your site. This will boost your web traffic and boost people's awareness of your site.

Link popularity

With hundreds of webmasters publishing your articles on their site, and your link in your resource box, your link will appear on hundreds of sites all over the web. With many top search engines (especially google) using link popularity to determine how high sites appear in their rankings, link popularity is very important. This could spell great amounts of traffic for your website.

Targeted traffic

If the articles you write are interesting and the reader enjoys what you write, they are very likely to try to find the source of the information. They will turn to your resource box and look for a link back to your site where they will look to find additional information. This is the best type of traffic websites can get because these are visitors who are interested in exactly what your website offers, and they come into your site with a very positive attitude.

Building your own web presence

Making a name for yourself on the internet is very important if you wish to succeed on the internet and writing articles is a great way to build your web presence. A good web presence will give you credibility and will lead customers to trust you. This will give them the confidence to buy from you. A web presence will lead to other webmasters hearing about you and perhaps offering you with joint venture opportunities. This could ultimately lead to building very successful business relationships. If your writing is particularly good and you come to be known as an established writer, webmasters and ezine publishers may pay you to write content for them and this is a great way to make quick money.

Free advertising

Nowadays, advertising in ezines is very expensive, especially in ezines with a decent number of subscribers. Some webmasters pay hundreds of dollars for a tiny ad in a remote corner of a big ezine. By writing articles, your resource box is your ad space, and you get this space for free. In a big ezine, your resource box could be viewed by up to 100000 people and all for just a little time and effort spent writing the article.

Really, all webmasters who seriously want to improve their internet marketing strategy should definitely be writing articles. Just 10 well written articles can be transformed into thousands of web visitors. It is definitely worth the time spent writing the articles.

--------------------------------------------------------------------- --------------------------------------- For more information on this subject or about making money online go to http://www.info-ebooks.co.uk. 100s of free ebooks and software products are also available at this address.

Feel free to use this article on your website or in your ezine so long as it is not altered or modified in any way.

Thank you for reading

William Johnston
About the Author

William Johnston is owner of http://www.info-ebooks.co.uk

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