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One of the greatest causes for failure in any marketing campaign, is the lack of patience so many entrepreneurs display.

In a way it is not really surprising that most of us are not patient. The net is full of instant-fix solutions being advertised all over the place. Some are very workable but most of them are simply hype designed to get money out of impatient people's pockets.

It is also true that any online marketing campaign is supposed to take hold and work almost immediately because of the instant nature of the net.

However if you intend to use free articles online to promote your business, then let me tell you up front that it will not work instantly.

It will take time for your articles to take hold and gain the viral effect of getting re-posted all over the net, which is the real power of this promotional method.

I recently had a client who was very interested in doing an articles promotion campaign immediately for their web site. They were keen on using my services but started off by writing their own articles and posting them on as many sites as they possibly could. After only a week or two, they had completely lost hope and interest in the articles ever generating enough traffic and sales for them.

Naturally I made an effort to present the facts to this client, but he had made up his mind. He was convinced after such a short time that articles would not work for him. I felt great pity for them. They had even forgotten so quickly, that it was an article that had made them get in touch with me in the first place. Was this not proof enough to them that it worked?

Can you buy a certain stock then sell it again the following week simply because it lost value by a few cents? Can you invest in building a house and then abandon it in the middle because it is not coming up as quickly as you would like it to? You would be crazy to do either of these two things and yet some online entrepreneurs will not think twice about dumping some marketing campaign just because it doesn't work the way instant coffee does.

When I started my first online articles campaign for myself, I would often go for weeks without receiving any enquiry. Other times traffic to my auto responder and blog would slow down to a trickle. Then after a couple of weeks it would rise again to some high figures only for the surge to be short lived.

But I stuck to my program and it never crossed my mind even one day that I should abandon my investment.

Today I consistently receive very high numbers in traffic.

So how long should one have to wait for an articles campaign online to take effect? I would say you would need to consistently post 10 new articles every month for about 5 months before you can see high, consistent and regular flow of traffic to your site.

Whatever you do before you invest in an articles campaign, remember that you will require lots of patience.

About the Author

Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom@freeautobot.com and visit his blog http://big-online-story.blogspot.com. He can be reached at strongwallafrica at yahoo.com.