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A few years ago, a friend of mine told me an interesting story. At the time, I was not involved in Internet marketing, but was working winters in the logging industry in Alberta, Canada, and summers in Oregon in the construction trades. One of the perks of dual citizenship, working in the US and Canada.

We were sitting there talking over a few beers, and he told me of a job that he was doing that week. He was a drywall and paint tradesman, and was working somewhere in Washington or Oregon, I forget exactly where. In this particular job, he was working in a Federal Reserve building, and their contract was to patch up some walls, and do some remodelling. Security was very tight, and they were searched from head to toe every time that they went into the building and went out. Its easy to see why. This building housed MOUNTAINS of cash. There was so much cash there, that the bank employees had to use hand trucks and forklifts to physically move pallet after pallet of cash, into and out of armoured cars and storage racks.

He recalls that one day as he was having lunch, sitting on a pallet of one hundred dollar bills, how hard he had been working all of that morning. He looked down at the pallet he was sitting on, and thought "Here I am, sitting on a PALLET of 100 dollar bills, and I work hard all day for two little slips of paper that are in this pallet."

The economy of the United States and Canada is absolutely phenomenal. There are trillions of dollars, constantly cycling from individual to individual, business to business. The work necessary just to keep the cash moving is astounding, as it is in the Federal Reserve bank that my friend was working in. Just the physical aspect of moving mountains and mountains of cash, day after day, is mind-boggling.

I have dug ditches in my life, and the work gets very boring and mindless, very quickly. Imagine working with cash day in and day out, I'm sure that after a few days you will see cash not as a blessing, but another job that can never be finished.

This brings into perspective all of our efforts, the value of our efforts, and the sheer magnitude of our North American economy. Those who say that they have no money really do have money, it is just being held by someone else at the moment. Your job is to get that money back so that YOU can hold it! Sounds simple? Yes, it really is. It is all about exchanging value for value.

Someone who has no clue as to how to do the plumbing repairs in their house suddenly sees the value of a plumber's experience and training, and quickly parts with two 100-dollar bills in exchange for having a house free of leaks. Someone who does not have a home and not much money, sees the value of your apartment building, and rents an apartment from you for 0 a month. People will not part with their money if they don't see the value of what they are getting in return. Examine your product or service. Are you giving your customers value for their money? Do they immediately see the value that you are giving them? Is your Unique Selling Proposition so apparent, so over the top, that your customer feels like a fool if he doesn't take your offer? If it does not, you have some work to do to make your offer completely irresistible.

Do not think for a moment that people don't have money, or that they won't buy from you. All you need to provide is value.

There is cash out there, mountains of it. Are you getting your share of it?

About the author:

Nick Konev, originally from Alberta, Canada, is the owner of Mexican Dental Vacation, in Mazatlan, Mexico. The business was started to provide a safe place for Americans and Canadians to go to save up to 75% on dental costs, right on the beach. Visit www.mexicandentalvacation.comto discover more.