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The multi-level marketing independent distributor continually faces the challenge of contacting new leads that may result in a customer for the company's product or service. An MLM email Lead is just like any other lead, except that the business owner (independent distributor) contacts this lead via email, rather than using standard offline methods of contact. Email leads should not be confused with a generic email list.

The difference is that an actual lead has expressed some interest in the product, service, or business opportunity that an MLM business owner has to offer. An email list can be acquired through various channels, including internet spiders that retrieve email addresses from web sites. These types of lists often result in 'spam' or unwanted emails.

Like all other MLM leads, the business owner may purchase a list of MLM email leads from any number of companies that offer these types of services to MLM companies. The business owner can also generate his or her own list through a variety of marketing methods. The simple exchange of business cards between the MLM business owner and a potential lead is a good way to guarantee that the lead was interested. The business owner can also create a web site explaining the product or service and business opportunity.

A web site is valuable in generating MLM email leads, because the web site visitor will probably already be interested in the company. The web site can require registration in order to navigate to some of the more informative areas. The registration process can include the visitor's email address, physical address, and phone number. Lead Generation Web.